Project Overview
Saltabad is a Swedish swimwear brand specializing in high-quality bikinis, swimsuits, swim trunks, and beachwear for women, men, and children. Our mission is to provide comfortable, stylish, and well-fitting swimwear for every body type, ensuring confidence at the beach or by the pool.
With a focus on size inclusivity, our swimwear comes in sizes ranging from A to K cups for tops and 34 to 54 for swimsuits and bottoms. Each piece is sold separately, allowing customers to mix and match styles to create their perfect fit. Our collection also includes coordinated swimwear for the whole family!
Project Scope
Our goal was to develop a modern, user-friendly, and high-performing website for Saltabad that reflects the brand’s identity while enhancing the shopping experience. The key objectives included:
- Seamless navigation to help customers find the perfect swimwear effortlessly.
- Size-inclusive design with clear product filters and detailed guides.
- Sustainable and ethical branding to highlight Saltabad’s eco-conscious production.
- Enhanced security and optimized performance for a smooth shopping experience.
- Global accessibility to support sales in Sweden, Denmark, Norway, and Finland.
Development Process
1. Requirement Analysis
We worked closely with the Saltabad team to understand their audience and brand values. This phase focused on:
- Scalability to support high traffic, especially during peak seasons.
- Mobile-first optimization to ensure smooth browsing across all devices.
- SEO best practices to boost online visibility and organic traffic.
2. Technology Selection
To ensure a robust and dynamic website, we implemented:
- WooCommerce (WordPress) – For a flexible and intuitive e-commerce experience.
- PHP & JavaScript – To enhance interactivity and performance.
- Cloudflare CDN – To ensure fast-loading pages and secure browsing.
- Secure Payment Gateway – For seamless and protected transactions.
3. Design Phase
We designed a sleek, user-friendly interface that reflects Saltabad’s Scandinavian elegance. Key elements include:
- High-resolution imagery to showcase swimwear details and fit.
- Clear product categories and filters for effortless shopping.
- Size guides and fit recommendations to assist customers in making informed purchases.
- Sustainable production highlights to align with the brand’s eco-conscious values.
4. Development
Our development process focused on:
- Custom product pages – Featuring detailed descriptions, size options, and mix-and-match recommendations.
- Advanced search & filtering – Helping users find swimwear by size, style, and color.
- Mobile-friendly design – Ensuring a smooth shopping experience across devices.
- Security & data protection – Implementing SSL encryption and GDPR compliance.
5. Testing & Optimization
Before launch, we conducted:
- Performance testing to optimize load times and minimize bounce rates.
- User experience testing to refine navigation and checkout processes.
- Security audits to safeguard customer data.
